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HILTON NEIGHBORHOOD ASSOCIATION
Hilton is a neighborhood in the town of Maplewood, NJ. It's become home to a large number of
young families over recent years who have relocated from in and around NYC. In 2020, the HNA celebrated
25 years serving the needs of their community.
I was hired to modernize their logo & create their 1st website.
I will continue to update this page as designs are implemented into next year.
WHAT IS HILTON ALL ABOUT?
HISTORY
Seth Boyden was a well-known 19th-century inventor and horticulturalist who lived most of his life in Essex County.
Boyden was also known for developing a hybrid strawberry known as the Hilton strawberry. The existing strawberry logo is in reference his accomplishments.
DIVERSITY
Hilton embraces the diverse & multi-cultural spirit of their community by being inclusive in their leadership team, programs & activities.
The HNA helped form the Springfield Ave Partnership. Springfield Ave used to be a “dividing line” in Maplewood but is now seen as an inviting & viable commercial corridor.
FUN
Music & culture have always
been important in Hilton. They host or help to sponsor music & movie events as well as festivals & holiday competitions.
In 2017 they joined with the Maplewood Community Band to launch Porchfest, a free event where residents could volunteer their porch to have local bands play and neighbors gather to listen.
My approach, in this case, is lean UX.
After meeting with the Board of Directors the clients needs were clear and I went about my process by designing first. I kept my research minimal by conducting a community survey for residents to vote on their favorite logo and provide initial info into demographics, behaviors, & needs. I plan to follow the survey up with user interviews to gain more data about their feelings toward joining the HNA.
I collected survey data from 14 participants.
How USERS VOTED
12.5%
75%
12.5%
This logo represents Hilton's past, community growth & sense of fun
I also learned that residents would like to use the site to meet their neighbors
"This neighborhood is truly my home and I’m grateful to live on this side of Maplewood. Hoping to connect with more families as a lot of houses have turned over recently."
-12 year Hilton resident
"I'd love to see a Welcome Committee for new residents or a way to feature new faces when they join"
- 2.5 year Hilton resident
MORE TO COME...
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